Components
01 / Logo Design
02 / Landing Page
03 / Event Collateral
04 / Social Assets
Overview
As part of my work with the Georgia State University Alumni Association, I led design and strategy efforts across multiple projects aimed at elevating alumni engagement and strengthening the university’s brand. This included an overhaul of the 40 Under 40 recognition program. More than an awards ceremony, the program strengthens alumni engagement, builds pride in the university, and amplifies the stories of emerging leaders. My work involved reimagining the visual identity, streamlining communications, and enhancing storytelling to deepen connection and broaden the program’s reach.
01 / Logo Design
02 / Landing Page
The web page serves multiple strategic goals:
- Showcases alumni success to inspire pride and affinity
- Promotes the annual honoree event
- Strengthens community via honoree biographies and feature stories
- Encourages support through tiered sponsorship
- Drives engagement via integrated social sharing
I implemented a digital and social strategy that positioned 40 Under 40 honorees as brand ambassadors—amplifying the voice of Georgia State through alumni storytelling and peer-to-peer sharing.
- fully responsive
- shareable profiles w/ tracking links
- integrated social tools and brand graphics
03 / Event Collateral
04 / Social Assets
